Privacy Policy

Last updated: 2026-07-30

Opline LLC ("Opline," "we," "us," or "our") operates the Opline service and the website at opline.io. This Privacy Policy explains what information we collect, how we use it, and the choices you have.

Information we collect

• Information you provide: your name, business name, trade, email address, and phone number when you request a demo, sign up, or contact us.
• Information about your callers: when someone calls a line covered by Opline, we process and store the call audio recording, a transcript, and details captured from the conversation — such as the caller's name, callback number, job description, service address, and urgency — in order to produce the call summary and lead record we deliver to you.
• Business information: to prepare your AI receptionist, we look up publicly available information about your business (such as your listing and website) to ground what it can say.
• Automatically collected data: standard technical and usage information.

How we use information

• To provide and operate the Opline service, including answering calls, generating call summaries, and delivering them to you.
• To send you SMS text messages you have opted into (call summaries and account notifications) and to communicate with you about your account.
• To maintain, secure, and improve the service.
• Aggregated and de-identified analytics. We use operational data generated through use of the service — such as call volumes, timing, job types, urgency, and outcome patterns — in aggregated and de-identified form to measure performance, develop benchmarks, and improve Opline for all customers. This information does not identify you, your business, or any caller, and we do not sell it.

Call recording

Calls answered by Opline are recorded and transcribed. Recordings and transcripts are used to generate your call summaries, to let you review what was said, and to maintain and improve the accuracy and safety of the service.

SMS / Text Messaging

When you provide your mobile number and opt in, Opline sends you SMS text messages such as call summaries and account notifications related to your use of the service. Message frequency varies. Message and data rates may apply. Reply STOP to any message to unsubscribe at any time; reply HELP for help, or contact us at hello@opline.io.

No mobile information — including your phone number and any SMS/text-messaging opt-in or consent data — will be sold, rented, or shared with third parties or affiliates for their marketing or promotional purposes. Text messaging originator opt-in data and consent are not shared with any third parties or affiliates.

Service providers

We do not sell your personal information. We share information only with service providers who help us operate Opline, and only as needed to provide the service:

• Retell AI — powers the voice conversation; processes call audio and transcripts
• OpenAI — generates call summaries and runs our accuracy/trust checks on call content
• Twilio — telephony and SMS delivery
• Supabase — database and authentication (where your account and call records are stored)
• Stripe — payment processing (Opline does not store your card details)
• Resend — transactional email delivery
• Google Maps Platform — public business-listing lookups during setup
• Vercel — application hosting

We may also share information as required by law or to protect our rights. As stated above, SMS opt-in and consent data is never shared with any third party or affiliate.

Data retention and security

We retain call recordings, transcripts, and lead records for as long as your account is active, so that your call history and pipeline remain available to you. You may request deletion of your information at any time by contacting hello@opline.io. When an account is closed, we delete or de-identify the information associated with it within 90 days, except where we must keep records for legal, tax, or accounting purposes (typically up to seven years for billing records). We use reasonable technical and organizational measures to protect the information we hold.

Your choices

You may opt out of SMS at any time by replying STOP. You may request access to, correction of, or deletion of your information by contacting us at hello@opline.io.

If you are a caller whose information was captured by an Opline-covered line and you would like that information deleted, contact hello@opline.io.

Contact us

Questions about this Privacy Policy? Email hello@opline.io.